A few weeks ago we finished up designing a catalog for an extremely talented fashion designer, a truly gifted individual that can design and tailor for anyone including men and women, children and adults. She's designed and made everything from cargo shorts to elaborate bridal dresses. When she asked me to design a catalog for some of her designs I was flattered beyond belief.
Being someone so incredibly busy she didn't have time to scout around and find a model to suit the clothing so she delegated the task to Helios being as she is aware that we may know or work with models from time to time. In some ways our way of doing things can create some very rewarding opportunities for models both professionals and amateurs alike. Sometimes I feel we're bordering on being a modeling agency.
The designer gave us the parameters in regards to the model's look, size, the shoot theme, and sent phone pics of what I'd be working with. I found the perfect model, had the model's measurements sent to the designer and scheduled the model for a fitting to coordinate with the arrival of the first series of clothing. It only took a few small modifications before we had the photo shoot date set. In the meantime, while the photo shoot date was swiftly approaching, I concerned myself with organizing page spreads to maximize the effectiveness of each piece. We also used this time to choose accessories and several other items we thought could accent each article of clothing. After getting the idea refined with the designer we set a date, put together the copy, finalized the spread and got our catalogs done; laid out, printed, and delivered.
After receiving the first set of catalogs the designer was absolutely blown away by how well things turned out and immediately began talks about future projects. We are always pleased when a client is happy but after a few weeks things got interesting. Now the true test begins.
We had been tasked with creating a fashion catalog for a designer for a "2011 Metro Woman" collection she'd put together. But being a graphic designer is more than just being about having a nice spread, being a great photographer is more than just a pretty picture; we need to address whether the message come across clear enough to her clients where they wanted to buy? Is the best features of the clothing clear enough and presented well? That is the true testament as to whether our job was done. She tasked Helios with creating a smooth transition of inviting imagery that would promote her products to their greatest potential. After several weeks of silence we finally heard. Not only was the reception positive but it got a little weird when the designer called and asked for permission to sell the catalogs. "Huh? You mean sale your designs right?" She said "no, I know through our agreement Helios retains copyright ownership of the images themselves while my company retains all other rights to the catalogs as they are used exclusively for the promotion of their featured clothing content." The images themselves, according to the agreement, are to be the exclusive property of Helios less' the client and Helios mutually decide to alter that agreement in writing.
Put simply, our client's clients wanted to purchase the catalogs for the fashion images. While we often sell images directly, these are clients of a client where Helios still retains legal reach in dictating how those images are used. Naturally our client wants a piece of the action as she sees enormous potential, naturally we own the images therefore all issues regarding publishing, copying, commerce, etc would fall to the decision of Helios.
An incredible series of events leading to new opportunities.
The image featured above is from the "Chrysalis" photo shoot and not the subject of this post. All Rights Reserved. ©2011 Helios Digital Imaging & Graphic Design
Being someone so incredibly busy she didn't have time to scout around and find a model to suit the clothing so she delegated the task to Helios being as she is aware that we may know or work with models from time to time. In some ways our way of doing things can create some very rewarding opportunities for models both professionals and amateurs alike. Sometimes I feel we're bordering on being a modeling agency.
After receiving the first set of catalogs the designer was absolutely blown away by how well things turned out and immediately began talks about future projects. We are always pleased when a client is happy but after a few weeks things got interesting. Now the true test begins.
We had been tasked with creating a fashion catalog for a designer for a "2011 Metro Woman" collection she'd put together. But being a graphic designer is more than just being about having a nice spread, being a great photographer is more than just a pretty picture; we need to address whether the message come across clear enough to her clients where they wanted to buy? Is the best features of the clothing clear enough and presented well? That is the true testament as to whether our job was done. She tasked Helios with creating a smooth transition of inviting imagery that would promote her products to their greatest potential. After several weeks of silence we finally heard. Not only was the reception positive but it got a little weird when the designer called and asked for permission to sell the catalogs. "Huh? You mean sale your designs right?" She said "no, I know through our agreement Helios retains copyright ownership of the images themselves while my company retains all other rights to the catalogs as they are used exclusively for the promotion of their featured clothing content." The images themselves, according to the agreement, are to be the exclusive property of Helios less' the client and Helios mutually decide to alter that agreement in writing.
Put simply, our client's clients wanted to purchase the catalogs for the fashion images. While we often sell images directly, these are clients of a client where Helios still retains legal reach in dictating how those images are used. Naturally our client wants a piece of the action as she sees enormous potential, naturally we own the images therefore all issues regarding publishing, copying, commerce, etc would fall to the decision of Helios.
An incredible series of events leading to new opportunities.
The image featured above is from the "Chrysalis" photo shoot and not the subject of this post. All Rights Reserved. ©2011 Helios Digital Imaging & Graphic Design
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