If you're not using QR Codes you might be missing out on a great marketing tool.
You've seen them in passing or perhaps printed on the latest product sample package you received in the mail. But what are they and why are they showing up everywhere and all of a sudden? QR code is an acronym for “Quick Response” code and is a type of two-dimensional matrix barcode. They have been used largely in logistics and freight tracking industries and known for their ease of creation and extremely rapid scan readability. They can be read by any compatible device which just happens to include increasingly as of late, smart phones.
One of the most notable and instantly apparent advantages is the QR code's rapid readability. Due to its simplicity duo-tone hex design and ability to store large amounts of information, the QR code is poised for even more pronounced use.
More than likely you're already seeing these codes on the back of public buses, signs, posters, brochures, billboards, pamphlets, websites and now even television ads. But how is this translating into an advertising or marketing tool? First and foremost the QR code is only as useful as its wielder. Simply having a code is not tantamount to increased sales or brand awareness. What it does bring is what consumers and prospective clients want; more information on your products and services now and while they move. As a marketer, business owner, or salesperson your goal should be making information about your company easy to access, effortless to disseminate and a breeze to follow thru with. There simply must be a value incentive for your prospective clients in order to compel them to act.
So how do you maximize the effectiveness of QR codes? We're already seeing QR codes being used to “Like” Facebook pages, sign up for mailing list, link to websites, sign up for promotions and offers, download coupons, etc. The most exciting thing is that most of this functionality is completely free. Most of these features are already accessible with the devices and other tools you already own. Additionally, you may also obtain traceable QR codes; know the source of your queries, the geographical origin of inquiries, what products prospects linked to, the most commonly visited pages, etc. This is information you can use to build even more effective programs thus leading to profitable activity by clients for your business. As a marketer you can know exactly how many prospective clients scanned the QR poster ad you placed on 42nd street and what time of day that scan took place. As an organization you can know that advertising via your Facebook QR code brings in more hits to your site from Seattle than it does in Tuscon. Whereas in Tuscon your billboard ad generates more inquiries thus leading to better targeted marketing activities.
The metrics generated by a well implemented marketing plan can literally breathe life into a failing strategy. The more information you gather from those metrics is what turns a mediocre plan into something revolutionary.
Speak to a marketer about QR codes and how to integrate them into your marketing strategy.
Wil Randolph
MSCS-Web Development/Marketing/eCommerce
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