Web Analytics

Web analytics are often used as a means of marketing and research to gain insight about the various aspects of your web application. Analytics help marketers and researchers measure the result and behavior of their online product(s).

Generally, web analytics constitute a myriad of statistical data categorized by given characteristics not unlike a database. These statistics or lack thereof attribute in large part to an examination of an organization's SEO paradigm as well as a measure of transactional throughput of a given web application.

While some web applications are given naturally to recording analytics others require direct structuring in order to facilitate a capture of web traffic and their sources. This structuring often entails a registration and/or code manipulation to host in a sense the traffic capturing mechanism. 

Popular uses of such data is applied to all types of online marketing activities including but not limited to the SEO, email marketing, social media marketing, and search analytics. Analytics allow marketers to tailor content by measuring online behavioral data such as time on sites, link sources, operating systems, country source, language and even ISP provider. Scores of other data is extrapolated as well often with intent on improving advertising or simply gaining insight into the effectiveness of a launched product or a specific ad campaign. 

The ever improving and expanding use of QR codes has added value in measuring the effectiveness of print media. With increasingly improved tools, QR codes’ analytical programs are able to integrate web analytics providing a means of examination and understanding of the reach and effectiveness of print media advertising. 

Web Analytic integration often requires some mechanism of integration with your existing application. The extent of that integration varies depending largely upon the platform and application the user or organization has in play. However, the benefits are immense as they largely provide a means for marketers to gain direct insight on their ROI as it pertains to web applications and increasingly so with print media.

For more information on Web Analytics contact a marketing specialist, an SEO specialist, and/or a media specialist regarding the use of Web Analytics for measuring your online and offline marketing efforts.